About Us

Hej! Welcome, Needle & Co creates the most meaningful moments in life are often the quiet ones. A smile. A hug. The way someone leans into you. Small details you don’t always notice, until you want to remember them forever.

Needle & Co was created to preserve those moments. We turn personal photographs into minimalist embroidered portraits, so your relationships, your people, and your memories can live on, not just on a screen, but in something you can wear.

Each piece begins with a photo that means something to you. It might be a couple, a child, a parent, or a moment that captures you exactly as you are. We reduce each image to its most emotional essence and let the thread tell the rest of the story.

It’s not about perfect faces or posed smiles.

It’s about recognition, its about that feeling of “that’s us.”

Our goal is to create garments that are not just personal, but deeply meaningful pieces you give when words fall short, and keep when you want to feel close to someone.

Your people. Your moment. Stitched in thread.