About Us

Hej! Welcome, Needle & Co creates dainty embroidery that lets people express who they are quietly, cleverly, and beautifully.

Each design is minimal in style but rich in personality: a small stitch that says “this is me” without shouting.

From tiny symbols of the things you love, to subtle, witty motifs that reveal your humor, our pieces celebrate individuality in the most delicate way. Thoughtfully designed, small-batch embroidered, and made to feel like a soft extension of your personality.

Wear your charm. Wear your humor. Wear what makes you you one dainty stitch at a time.